On page Optimization On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing content, HTML elements (like title tags, meta descriptions, and headers), and improving user experience (such as page load speed and mobile responsiveness). Key on-page SEO factors include keyword optimization, creating high-quality content, using proper URL structures, and ensuring internal linking. By optimizing these elements, you help search engines understand your content better, which can lead to improved search rankings.